September 10, 2018

We are proud to be content sponsors of the GPCA Fertilizers Convention

Now in its 9th edition, the GPCA Fertilizer Convention has established itself as the Middle East’s leading platform to network, share best practice and exchange ideas for the future in a highly dynamic business landscape.

Each year industry experts, thought leaders and high level officials from the GCC and beyond come together to connect, expand their knowledge and share insight into the latest trends driving growth in the fertilizer market.

This year Nexant and CVM will be delivering a work­shop on the benefits of applying CVM to fertilizer businesses.

CUSTOMER VALUE MANAGEMENT (CVM) CREATES SUSTAINABLE PROFITABLE GROWTH – GPCA Fertilizer Convention – 18-20 September – Kempinski Hotel Muscat, Oman

The fertilizer competitive landscape is in change. Production costs are narrowing and production overcapacity has depressed operating rates, leading to decreased  prices and profitability for most players.

The CVM Workshop features proven methods to capture value by optimizing marketing, sales and pricing strategies to create and capture value, and to improve profitability from existing business and from new opportunities.

CVM has brought significant success and delivered profit growth to businesses in similar highly competitive, cost-pressured and commoditised markets. CVM enables companies to build a stronger market posi­tion and develop more enlightened market­ing, sales and pricing strategies – based on customer needs and value-drivers.

Nexant and CVM contend that CVM can create more sustainable, profitable growth for your fertilizer business – by providing you with the capabilities, creativity, confidence and courage to transform your business and market position. We are ready and able to advise you and demonstrate how to bring about this transformation.

Nexant and CVM will be delivering a work­shop on the benefits of applying CVM to fertilizer businesses at the GPCA Fertilizer Convention in Oman on Tuesday 18th Sep­tember. The workshop will be co-led by Phil Allen, CEO, Customer Value Management GmbH, and Dr Dimitrios Dimitriou, fertiliz­ers sector lead, and Mr. Thomas Heinrich, senior consultant, at Nexant Limited.

Contact Dr Dimitrios Dimitriou | Managing Consultant, Nexant |

Visit the GPCA Fertilizer website |